Medley’s 2024 Wrap-Up: A Year of Growth, Creativity, and Community
As we bid farewell to another incredible year, we’re looking back at all the moments that defined Medley in 2024. From sustainability milestones to exciting collaborations, here’s a look back at our journey.
Our Highlights for 2024:
January: Committed to Sustainability
We kicked off the year with our first-ever Imperfect Sale, giving customers the opportunity to purchase slightly flawed yet still stunning pieces at discounted prices. This initiative aligned with our commitment to sustainability and created a more circular product lifecycle.
We also began the year in Italy, where our Senior Buyer, @Donna, attended the Vicenzaoro Jewellery Boutique Show.
March: Celebrating Women
On March 8th, we celebrated International Women’s Day by honoring the talented creatives and professionals within our Medley Posse. It was a time to reflect on the incredible women we work with and admire, and to celebrate their achievements.
April: Returning to Chadstone
April marked our much-anticipated return to Chadstone – The Fashion Capital. Our pop-up store reopened, and we were thrilled to reconnect with our Melbourne community.
“It’s been an amazing opportunity to grow our audience and reach new customers,” says Amber Hodgman, Head of Medley. The success of our pop-up has led to an extended stay through early 2025, making Chadstone your go-to Medley destination this holiday season.
July: Celebrating NAIDOC Week
In July, we partnered with Indigenous artist @milsdesigns to celebrate NAIDOC Week. She created an exclusive artwork that was included in every order, honoring the rich culture and artistry of Australia’s First Nations people.
September: Introducing Permanent Jewellery
A major highlight of 2024 was the launch of Lasted, our permanent jewellery collection exclusively available at Chadstone. 12 months in the making, this collection celebrates timeless style and meaningful connections with our community.
October: Medley x Dinnara Edit
October brought another Medley first: our inaugural influencer collaboration! Partnering with Dinnara from @_twinnmints, we launched the Medley x Dinnara Edit and celebrated with an intimate lunch event in Melbourne.
November & December: Ending on a High
The year wrapped up with incredible excitement, especially with the launch of our online Necklace Builder. Customers could now easily design their own custom necklaces, personalising them with birthstones and letters—a perfect gift for themselves or loved ones. Alongside this launch, we saw overwhelming support during Black Friday and the holiday season, making this one of our busiest and most successful periods yet.
Team Milestones
2024 was also a year of personal milestones for the Medley team. We celebrated a new baby, an engagement, a wedding, two promotions, and welcomed three new team members to the family!
As we look forward to 2025, we are filled with gratitude for our community—thank you for being part of this unforgettable year. We can’t wait to continue this journey with you in the year ahead.
Here’s to another year of sparkle, growth, and incredible moments!
With love,
The Medley Team
