Primavera: Italian for ‘Spring’

Springtime is here and we’re channelling the ultimate dreamer’s destination: Italy.

This comes at a time when we’re all aching to touch down on distant shores, our wanderlust is running high, and we’re dreaming of the thirst quenching sunset aperitivo. Not to mention those azure-blue seas, European sunshine, rich cultures and ancient, vibrant streets. 

If that hasn’t sparked the thought distant memories or dreams on shores afar, we’re certain that our Spring ’21 campaign will ignite your inner wanderlust. Primavera echoes the sweet escape and pays homage to the Italian way of life through beauty in the form of gorgeous jewellery.

Our campaign sets the direction for being surrounded by colour, warmth, and nature; whilst enhancing your natural beauty with luxurious 10ct gold, 18ct gold-plated silver, freshwater pearls, and ethically sourced diamonds.

No matter where you find yourself, life’s a celebration so, the Medley team are here to inspire you to indulge in the essence of your ideal European vacay. After all, la dolce vita is all about attitude.

The Vision

At a time when we’re still facing uncertainty around the country and the world, when the simple pleasures we love aren’t always within easy grasp, we can’t help but find ourselves envisioning indulgent European escapes: past, future, and imaginary.

Italy is a global destination for the dreamers. It’s a rich tapestry of cultural depth, ancient history, art, literature, and a representation of the best things in life – spending quality time with family and friends, eating and drinking well, and enjoying beauty in all its forms.

The Italian way of life is everything we’re fantasising about right now. So, while we can’t be there physically, we’re channelling the feeling by appreciating the beauty around us, stepping into nature and sunshine, and adorning ourselves with treasures that transport us to a springtime holiday. 

This season, let us show you beauty in all its forms, keep you inspired through the powers of social media and (hopefully) encourage you to enjoy all the sweetest parts of life that are available to us. 

The Jewellery

Holidays to an Italian villa might be a future dream, but you can definitely dress in a way that brings the resort vibe to you. 

This season at Medley, our new-in jewellery will bring a little extra beauty to your every day and help you channel those exotic springtime vibes.

Discover new Foundation jewellery styles that you can wear with anything, at any time; and subtle styles with micro gems, perfect for layering and for everyday wear.

Gold lovers can choose between our range of solid 10ct gold staples or effortless 18ct fine gold-plated silver pieces - knowing that their newest accessory additions are designed for every day wear. We can’t go past our must-have classic gold chain styles that channel the famous Italian Goldsmith tradition. These beautifully crafted chains will become staple favourites in your growing jewellery collection.

Learn more about our quality materials

We want you to fall in love with dainty and modern micro pearls reminiscent of a seaside escape and layer delicate golden chains and glistening micro diamonds for a décolletage of your dreams. Pair your pieces with Spring’s airy canvas of silk, linen, and cotton; and throw in bold rings for an added touch of day to night glam.  

All that’s left is to pour yourself a spritz, kick your feet up and imagine you’re on a balcony in Positano! We’ll see you there. 

Medley Spring ’21 – Primavera

Photographer: Libby Willis

HMU: Gemma Elaine

Videographer: Alan Woodman

Models: Coco and Frankie 

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Listen to our Spring playlist

LISTEN HERE