Considered 10ct Gold

Working Towards Conflict Free

If you're looking for jewellery that lasts, 10ct gold should be your metal of choice. Gold is one of the most valuable resources in the world, and is very durable. The vast majority of gold jewellery is crafted from an alloy; this means pure gold (24ct) is blended with other metals. This helps the gold hold its shape, as it's quite 'bendy' on its own. It's also how we achieve those gorgeous alternate shades, like rose gold.

We are working towards 100% of our gold being responsibly sourced from suppliers listed on London Bullion Market (LBMA) or Responsible Mineral Initiative (RMI) or Dubai Multi Commodities Centre (DMCC) or Responsible Jewellery Council
(Chain of Custody). This means all our gold will not have contributed to any unlawful conflict. We are working closely with our suppliers to make this a reality.

Gold Plated vs Solid Gold

The difference between our 10ct gold pieces and our gold-plated jewellery is the amount of solid gold used. While 10ct gold jewellery is made of a gold alloy that is either consistent throughout the piece or has a slightly hollow centre, gold-plated pieces are covered with a thin film of gold over a base metal of sterling silver.

Choosing a gold plated piece over a solid gold piece allows you to get the same look for much less. But if you prefer to invest in your pieces and opt for 10ct gold, your pieces will hold their colour and won't fade over time.

18ct Fine Gold Plating

10ct Gold

How to Clean 10ct Gold Jewellery

Use a Polishing Cloth

You want your gold jewellery to really glisten, so enlist the assistance of a gold jewellery cleaner and/or a trusty polishing cloth.

Wash Gently

If it needs an extra bit of TLC, bathe it in a solution of warm water and a gentle detergent. Detergent will help to remove grime and oils that can build up. Give your jewellery a little rinse and dry afterwards. Consider them pampered.

Store Safely

As much as you love your jewellery, it's best to give them some time out now and then. We recommend taking your jewellery off at the end of the day and storing your pieces snugly in a jewellery box.

What NOT To Do

Avoid Harsh Chemicals

Don't use any harsh chemicals to clean your gold jewellery (household cleaners have no place here!).

No Abrasive Bristles

You should only polish with a very soft cloth and when giving your gold jewellery a bath, use your fingers. Don't use anything with abrasive bristles.

Want to know more?

Our customer service team is always here to help. If you have any questions, please contact us.