If you're looking for jewellery that lasts, 10ct gold should be your metal of choice. Gold is one of the most valuable resources in the world, and is very durable. The vast majority of gold jewellery is crafted from an alloy; this means pure gold (24ct) is blended with other metals. This helps the gold hold its shape, as it's quite 'bendy' on its own. It's also how we achieve those gorgeous alternate shades, like rose gold.
We are working towards 100% of our gold being responsibly sourced from suppliers listed on London Bullion Market (LBMA) or Responsible Mineral Initiative (RMI) or Dubai Multi Commodities Centre (DMCC) or Responsible Jewellery Council
(Chain of Custody). This means all our gold will not have contributed to any unlawful conflict. We are working closely with our suppliers to make this a reality.
The difference between our 10ct gold pieces and our gold-plated jewellery is the amount of solid gold used. While 10ct gold jewellery is made of a gold alloy that is either consistent throughout the piece or has a slightly hollow centre, gold-plated pieces are covered with a thin film of gold over a base metal of sterling silver.
Choosing a gold plated piece over a solid gold piece allows you to get the same look for much less. But if you prefer to invest in your pieces and opt for 10ct gold, they will last a life time, and you won't find the gold will fade over time.