Socially, the 70's could be defined by upheaval. Civil rights, second-wave feminism and even anarchy took hold, and this demand for freedom was channelled exuberantly through style; self-expression was worn on the outside. It was a decade when punk, rock, and disco co-existed; and the zeitgeist was captured equally by Halston, Vivienne Westwood, Calvin Klein and Ossie Clark.
In fashion, bright colours, bold prints, and clothes that showed the body or celebrated the body’s freedom to move went hand-in-hand with women’s liberation. Women were claiming space, and they showed up loud and proud in confident fashion statements and unmissable accessories.
“I am woman, hear me roar” was channelled in the streets, the runways, and every part of life.