Introducing Autumn ’25: La Vida Urbana
What is it about Autumn in the city? There’s a sense of newness and anticipation, but with an undercurrent of nostalgia and romance. Maybe our collective dreams of growing up to be Carrie Bradshaw are to blame, but there’s a desire and longing to channel the big-city vibes of the not-too-distant past, where it seemed that you were living at the beating heart of everything.
You don’t have to look far to see this nostalgia in action: the resurgence of Y2K aesthetics and retro city fashion, the yearning for luxurious 80s-style living in the city, replaying and remixing anthems of the past decades.
We couldn’t help but wonder… do we romanticise this vision of city life simply because we love the aesthetic, or does it represent something deeper? A longing for the time and place we’ve always dreamed of.
The Vision
Jumping on the bus or hailing a taxi in your highest heels, being reachable only on your landline or when you picked up the payphone, finding new people and possibilities around every corner.From the dance club to the coffee shop to the street corner, the Y2K concrete jungle is alive with the sense of everything that could be. Will you fall in love? Find your dream job? Become part of a movement, a zeitgeist, a moment in time that you look back on and say, “you had to be there”?
Our Autumn ’25 campaign leans into the seemingly lost art of city living; the yearning for a romanticised time and place when analogue was still king, and the world’s biggest cities called us to a life that’s spontaneous, carefree, fashionable and full of potential. We envision ourselves running around Mexico City. Booked and busy yet free and ready for anything, come what may – and in the city, it could be anything.
As a new season brings a rush of anticipation, we’re invited to find that sense of excitement and possibility in everyday life. Styling to express our authentic selves, embracing feel-good fashion moments as we live out our own urban adventures.
This is the vision behind our Autumn ’25 campaign, as we delve into the energy and excitement of city life, while embracing the sentiment of what dreamy, big city living has always represented.
The Campaign
Our Autumn ’25 campaign is set within the vibrant, throbbing streets of Mexico City. Where Aztec ruins, Spanish architecture, and the works of some of the 20th Century’s most important artists provide the culturally invaluable backdrop to a bustling, never-stopping, never-sleeping megalopolis.
Mexico City captures the diversity, energy, passion and thrill of vibrant urban culture and big city dreams like nowhere else.
Our muses, (names), capture youthful energy, spontaneity, carefree vibes and moments of romance on the city streets.
Styling and setting were carefully curated to portray a timeless, nostalgic vignette. Our muses could be on the streets of Mexico City in 2025, 1995, or have emerged from a vintage film; encapsulating the eternal allure and sentiment of city dreams and city life.
The Jewellery
Our new-season jewellery is underpinned by the renewed desire for playfulness, personalisation, and making a statement that’s intrinsic to the modern Y2K revival and vintage nostalgia. Wear it while you live out your La Vida Urbana dreams, exploring your city anew, finding excitement afresh, and taking moments to disconnect in a meaningful way.
Love: wear your heart on your sleeve with vintage-inspired, statement love heart designs. The city is for lovers.
Symbols and charms: personalise your style through whimsical and symbolic pieces, from fruit charms and mushroom motifs to symbols of good luck and protection. Make like Carrie in her strawberry necklace, channelling the ultimate playful, carefree city vibes.
Colour: vibrant pops of colour are back, bringing an injection of fun to our jewellery collections. From blue topaz to touches of enamel, aventurine, and black onyx, our new styles are a sophisticated way to tap into colour.
80s silhouettes: channel the luxe, fast-paced, thrilling vibe of New York circa 1980s, with our vintage-inspired statement pieces. Square pendants and earrings, chunky signet rings, and door knocker earrings embrace the trend.
Unisex jewellery: bold and masculine silhouettes that can be worn by him, her, and everyone.
Fine classics: the foundation of every great jewellery wardrobe, our new collection also includes contemporary takes on must-have essentials. Discover sleeper earrings, fine-lined bangles, minimalist studs, and delicate diamond pavé, in pieces crafted in 10k solid gold and 18k fine gold plating. Add them to your everyday layers, mixing and matching with statement and trending designs to express your style persona each day.
Our new-season jewellery at Medley is always designed to be an extension of you. Blending contemporary design and trending themes with wearable, versatile, and unisex styles that you can mix, match, and wear to express your personal aesthetic and story.
Explore our new jewellery drop for Autumn ’25, and embrace the playfulness of nostalgia in a way that fits your style. Discover now.
Medley Autumn ‘25
Photographer: @libbywillisphoto
Videographer: @millymackay
Models: @anapauvalle & Gabriel M
Stylist: @sarahbirchley
MUA: @fernandao_mua
