Introducing Spring ’24: Reflections

Introducing Spring ‘24: Reflections. Contemporary meets timeless as we reflect on what was, what is and what will be.  

Inspired by surrealist style, free-form organic shapes and curved profiles. This new spring season we feel invigorated to thrive and take on new forms, but before we move onto our next exciting chapter, we too must reflect on all that has brought us to now, using it as a foundation of inspiration to let the change in. 

Reflections invites you to explore an evolution of our favourite nods to the past and to find the power of intertwining the old with the new as we flow into a new refined evolution and reflect the you that you see.  

Scroll to take a deeper look into the vision that formed the campaign.  

The Vision

Looking at a reflection is like glimpsing into another dimension - a world within a world. Whether it's your own reflection in a mirror, the reflection of a building in a still pond, or the reflection of the sky in a glass skyscraper, each reflection tells a story. Just like how light bends and transforms when it encounters different mediums, our perceptions of ourselves and the world around us can shift and evolve with each new reflection we encounter. Like refraction bends light, reflections shape our understanding of the world, creating new perspectives and new understandings with each image. We then take what we have learned to create new things, never forgetting the paths we've taken to get to the place we find ourselves now.  

This campaign not only explores our evolution as a brand, but it also invites (you) our wearers to find warmth in the familiarity of some of our previous collections, finessed with bold new additions and extensions that celebrate the journey of growth. 

A key word for us this Spring is ponder, which comes from the Latin ‘ponderare’, to weigh as in to weigh up two choices, weigh your past against your present. We love to associate it with taking time to look inwards and reflect on ourselves, as we gaze into the reflective surface of a pond of water.

We are forever inspired by the artistic world; be it architecture, sculpture, interior objects or painting. Particularly artworks from the past, that serve as living windows into another time and place. Salvador Dali was particularly enamoured by the concepts of reflection, water and time, and his iconic surrealist style inspires some of the free-form organic shapes and curved profiles in our new jewellery designs. 

The Campaign

Our campaign shoot captures the whimsical and dreamy essence of Spring. Shot through mirrors, foil, and filters, we created a visual narrative where light refracts, moments reflect, and the beauty of fluid motion is captured. The interplay of light, shadow, and vivid colour create an ethereal, almost magical atmosphere; encapsulating the playful spirit of Spring alongside a sense of nostalgia and reflection.  

We chose Bitl Studio as the backdrop for this shoot, keeping props to a carefully chosen minimum, allowing light, shadows, and the movements of our models to own the space.  

Our models, Natasha and Lily, exude effortless grace and confident, modern style. The wardrobe reflects the organic shapes, artisanal textures, and classic lines found in our new-season collection, as well as hints of optimistic colour that speak to Spring. 

The campaign's visual language is one of reflection, refraction, and transformation; marrying the contemporary with the timeless and inviting you to see the beauty in every moment. 

The Jewellery

Our Spring ’24 collection features classic silhouettes, organic and artistic forms, bold and fine lines; with pieces that capture the style of right now and merge with a timeless sensibility. Designed to build on and complement your jewellery wardrobe, never to replace or to be loved for a single season alone. Choose the new that aligns with your style and allow the latest seasonal jewellery pieces to lend a sense of freshness and modernity to your existing favourites; to be the new that helps you rediscover and appreciate the old. 

Explore some of the key micro collections from our Spring ’24 drop: 

Organic domes: bold, curvy silhouettes receive an artistic update with fluid, almost Dali-esque designs.  

Hammered finishes: our hammered metal pieces lend a handcrafted, organic vibe; the perfect modern way to tap into the Boho resurgence.  

Two-way split bands: timeless bangles, rings, and earrings are made modern and unique with split band and double- or triple-band designs, a subtle reference to clock hands, making choices and the movement of time. 

Natural colour: Spring invites a sense of playfulness and optimism in your styling. Embrace colour with natural gemstone pieces, including new green aventurine and red garnet, for a timeless pop of colour and a hint of bohemian style. 

Symbolism: layer meaning into your look with our new range of petite motif jewellery, including hearts, snakes, lightning bolts, stars, and moons. Choose the symbolic pieces that speak to you and infuse personalisation into your everyday look.  

Timeless favourites: discover your new foundational jewellery wardrobe styles, available in 10k solid gold, 18k gold plating, and 925 sterling silver; adorned with natural or laboratory-grown diamonds; and with modern textures and silhouettes including our new fishtail chains, U-shape earrings, and half-and-half chains.  

Discover the Spring '24 Reflections collection and find pieces that speak to your journey. Let our designs inspire you to see new possibilities within the familiar and embrace the whimsical, playful spirit of Spring.

Explore our new Spring ’24 jewellery collection now. 

Medley Spring ‘24

Photographer: @libbywillisphoto

Videographer: @medleyjewellery

Models: @nnatashaamary & @lily.rendall

Stylist: @sarahbirchley

MUA: @gemmaelaine